The ATV Offroad Fury / MX vs ATV franchise is a best-selling video game series developed by Rainbow Studios. The games have generated more than $200MM in revenue from worldwide sales since 2001, with versions available for PlayStation and Xbox consoles and handhelds. ATV Offroad Fury and ATV Offroad Fury 2 became Greatest Hits titles, each selling well over the required 400,000 units sold mark.
My involvement with the franchise began when I pitched the concept for ATV Offroad Fury to Rainbow Studios on behalf of a design studio I co-founded. Rainbow hired my staff and me, and in time I became responsible for the creative direction of the franchise and the leadership and management of the design team. Prior to my role as design director, I held game designer and art director positions at the studio. My responsibilities included producing and directing the development of concept proposals, design documents, UX/UI design, gameplay design, R&D prototypes, and in-game assets.